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About us About us

Handmade with love

Our origins and base are in the Mumbai or some would call it “Amchi Mumbai”. But our heart lies in the natural beauty and outstanding quality of our products.

It all started with a big vision… by Pooja Pundir Chauhan, Pure Radiance owner and founder.

“What does ‘soap’ mean to you? To me, soap takes me back to memories of my Gran, who travelled extensively by boat and seemed to accumulate soaps wherever she went. Back then, soap was a bath-time staple, usually filled with natural goodness. But at some stage, soaps ran out of favour, something I discovered when I combed the supermarket shelves to find some!

WHY WE DO WHAT WE DO

The lack of availability of soap, and growth of synthetic and environmentally harmful products in plastic bottles, seemed at odds with global trends. People wanted to be more environmentally friendly and to move away from harsh products and pollutants. I thought… surely if I’m looking for organic and natural soap, then so are others! And this is where it started.

So what does soap mean to me?

It’s a symbol of nature, of cleanliness. But it’s also a revival and celebration of a product we’ve made relevant to the demands of the modern world, to protect our skin and the environment. Who would have thought it? The humble little soap. No longer little. But making a big impact, and with every intention of getting even bigger and better.”

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Best quality

Our manufacturing is customer focused creating quality products using quality ingredients.

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Instant payment

We have partnered with top payment gateways to provide you with a seamless payment processing experience.

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Environment safe

We only use sustainable, ethically sourced, plant-based ingredients for peace of mind.

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Shop online

We update our products and categories regularly giving you something new to try and enjoy

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Free delivery

We currently provide free delivery on all orders over ₹1,500 in Maharashtra and ₹2,000 all over India

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Easy return

We provide easy and seamless returns on all products with no questions asked as long as the products are unused

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